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How Digital Marketing helps Small Business

  What is Digital Marketing Digital Marketing is the practice of advertising products, services, or brands via various internet channels and technology in order to reach and engage a specific audience. It includes a wide range of methods such as search engine optimization (SEO), social media marketing, email campaigns, content production, and more. In essence, digital marketing uses the power of the internet to link businesses with their customers, therefore increasing brand exposure, client acquisition, and total business growth. How Digital Marketing helps Small Business Increased Online Visibility: Digital marketing connects small businesses to a worldwide audience, allowing them to access prospective clients outside of their physical location. A well-designed website, search engine optimization (SEO), and local listings may help your company become visible to millions of internet visitors looking for similar products or services. Cost-Effective Advertising: Traditional advert...
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HOW TO OPTIMIZE YOUR INSTAGRAM

Image of an optimized Instagram page
 

What Is Instagram Business Profile 

Instagram Business Profile is a type of account created especially for companies, corporations, and public people who wish to use Instagram as a platform for marketing and promoting their goods or services. It provides more features and information than personal accounts, making it better suited for businesses to interact  with their intended audience and evaluate their performance.

Instagram Business Tools include features like


  1.  Contact Information: Business profiles can include vital contact information like a phone number, email address, and physical address, making it simpler for clients to get in touch or find the company.


  1. Analytics and insights: Business profiles grant access to Instagram Insights, which offers useful information about the audience, post reach, impressions, interaction, and more. These perceptions aid organizations in understanding their performance and making data-driven choices.


  1. Promoted Posts and Ads: Business profiles can choose to run promoted posts and ads to attract a larger audience and improve exposure.


  1. Instagram Shopping: Approved companies may use this feature to tag items in posts and stories so that viewers can click over and buy them directly from the app.


  1.  Swipe-Up Links: Companies with 10,000 followers or more may post links to their Instagram Stories, making it simpler to send followers to other websites.


  1. CTA Buttons: Call-to-Action buttons, such as "Contact," "Email," or "Get Directions," are available for business profiles and may be seen on the profile page of the business.


Make Your Bio Work For YOU



Example of username

Username: the name you want to be known as.


Example of profile picture

 Profile Picture : A picture of you or your logo for brand recognition
Use your real name and include your niche


Name: Use your preferred name and include your niche.


Add your credentials

Category: Add your credentials.


V Include who you are, what you do and how you add help ?

Value Statement : Include who you are, what you do and how you add help ?


Call To Action or What Next: What you want people to do when they check your profile.

Call To Action or What Next: What you want people to do when they check your profile. Add a link they can reach you on.


Treat these like a mini-website.

Highlights: Treat these like a mini-website. Share about yourself and your offers so people can find out more!



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